Cookie Policy
Last updated: 2026-07-22. This policy covers cookies set on neckpowereo.world.
1. What are cookies?
Cookies are small text files placed on your device by a website you visit. They are widely used to make websites work, improve efficiency, and provide information to website owners. Some cookies are essential for a website to function; others are used for analytics or advertising and require your consent.
2. How we implement consent - Google Consent Mode v2
This website uses Google Consent Mode v2. When you first visit the site, all non-essential cookies (analytics, advertising) are set to denied by default. We only update consent signals to "granted" after you have actively chosen to accept cookies via our cookie banner. Your choice is stored in localStorage under the key cookieConsent.
You may change your cookie preferences at any time by clearing your browser's local storage and cookies and revisiting the site.
3. Cookies we use
3.1 Strictly necessary cookies
These cookies are required for the website to function. They cannot be disabled.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| cookieConsent | neckpowereo.world (localStorage) | Stores your cookie consent choice so we do not ask again on every page load | 12 months |
| PHPSESSID / server session | neckpowereo.world | Maintains server-side session state (form submission security) | Session |
3.2 Analytics cookies (consent required)
These cookies are only set after you accept analytics cookies.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
| _ga_* | Google Analytics (GA4) | Persists session state across page requests | 2 years |
| _gid | Google Analytics | Distinguishes users; stores and updates a unique value for each page visited | 24 hours |
| _gat | Google Analytics | Used to throttle request rate | 1 minute |
3.3 Advertising and marketing cookies (consent required)
These cookies are only set after you accept marketing cookies.
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _gcl_au | Google Ads | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services | 3 months |
| IDE | Google DoubleClick | Used to register and report the website user's actions after viewing or clicking one of the advertiser's ads | 13 months |
| _fbp | Meta (Facebook) | Used by Facebook to deliver a series of advertisement products; may be set if Meta pixel is configured | 3 months |
4. Third-party cookies
We embed content and use services from the following third-party providers, which may set their own cookies. Each provider's privacy and cookie policies govern their use of data:
- Google LLC - Analytics and Advertising (Google Analytics 4, Google Ads). Google's privacy policy applies.
- Google Fonts - Font delivery via fonts.googleapis.com. No personal data stored beyond server logs per Google's policy.
5. How to manage and delete cookies
You can control cookies through your browser settings. Most browsers allow you to:
- View what cookies have been set and delete them individually.
- Block all cookies (note: this may break website functionality).
- Block third-party cookies specifically.
- Set the browser to notify you when a cookie is being placed.
Links to cookie management instructions for major browsers:
- Google Chrome - Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox - Options > Privacy & Security > Cookies and Site Data
- Apple Safari - Preferences > Privacy > Manage Website Data
- Microsoft Edge - Settings > Cookies and site permissions
For opt-out of Google Analytics specifically, you may install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
6. Changes to this Cookie Policy
We may update this Cookie Policy to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. The "Last updated" date at the top of this page will be revised accordingly.
7. Contact
Questions about our use of cookies: privacy@neckpowereo.world or The Everly Nutrition Ltd, 12 Linden House, Borough High Street, London SE1 1JX, United Kingdom.
To lodge a complaint about our cookie practices, contact the ICO at ico.org.uk.